Music "beef" is synonymous with the Rap genre in the United States. I lived through both the Tupac and Biggie feud and also the Jay Z and Nas battle, so I have a good understanding of how these battles help the bottom line for record companies. An aspect I never considered is the potential for conflict between artists that perform JuJu music. It is interesting to find out the commercialization of a real conflict into a money making scheme by record companies. I discovered through my discussion that JuJu artists also drove their sales through personal "beefs" promoted by their respective record labels.
Juju artists are usually backed by major record companies and one very interesting conflict is that between Sunny Ade and Ebenezer Obey. Many people think this was not a real conflict and it was only done to make money, however I think it was a real conflict that was resolved behind closed doors by the Ajanashi. Ajanashi are the speculators in the business who are the big men behind the artist. They wanted the money to keep flowing so they encouraged conflict in the music with artists saying negative things about each other to get listeners on their side. I was a Sunny Ade fan and I remember it was such an intense competition that every month Sunny Ade would release a record and all the Obey fans will also be waiting on him to give a response. It was so much fun for us as fans because the conflict originated from a real place.
As remembered by a Nigerian living in Toronto, Canada.