36 States is a weekly publication offering stories about culture, sports, music, business and politics of Nigeria. The blog aims to take its audience through a discovery of Nigeria through interviews, editorials and historical perspectives.

ROC NATION INKS MANAGEMENT DEAL WITH TIWA SAVAGE...

The process of coming up with engaging stories that are relevant to the culture occasionally gets difficult due to the balance of work and a passion project such as, 36 STATES.  Over the past week, I worked on securing several interviews for the Conversation series that I abandoned in order to develop my opinion pieces on the Recents page. Moreover, I am working with a former online magazine editor, who provided great feedback on how to position the content I produce on 36 STATES. I am excited about the direction of the blog and the interviews I was able to complete.

I am currently learning about Tiwa Savage's discography along withher path to stardom, thus I will briefly touch on her recent deal with Roc Nation Management. Tiwa Savage is a Nigerian singer, songwriter and performer and she recently inked a management deal with Sean “Jay Z” Carter’s Roc Nation. This represents the second major transition into the American consciousness by an Afrobeat artist following Davido's deal with Sony Music.

I was listening to a podcast the other day and a jeweller out of New York City was on the show and he highlighted Davido as one of his best customers. He spoke about a piece of necklace Davido purchased for a large sum of money to have his face crafted into a pendant. While artists spending ridiculous amounts of cash on necklaces is nothing new, the idea that a jeweller would be schooling his hosts about an Afrobeat artist was definitely a conversation I did not expect to take place on this particular podcast.

Two years ago when Shawn “Jay Z” Carter acquired Tidal, he had a series of tweets to promote the brand and increase the awareness of his streaming platform known as Tidal. In one of his many tweets, he mentioned that a close associate was in Nigeria scouting artist for Roc Nation and Tidal streaming platform. The result of that vision and effort culminated into the signing of Mavin artist Tiwa Savage. Tiwa Savage joins a strong lineup of contemporary entertainers from sports to music including Kevin Durant, Angie Martinez, DJ Khaled, Willow Smith and Rihanna. This is a short list of the impressive clientele that is managed by Roc Nation and opens up many opportunities for Tiwa Savage to potentially collaborate with these artists in the future.

The deal with Roc Nation has heightened my attention with regards to Tiwa Savage’s music.  I do remember a popular song called Dorobucci that she was featured on, which became one of the biggest Afrobeat songs. Given that there is still a lack of top notch female artists in Afrobeat, Tiwa Savage represents a step forward for the future of Afrobeat and gender diversity. It also signifies that Afrobeat truly is the next genre that will find its way into the American mainstream.

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